5 Customer Types of Multi Channel Retailing: Get to Know Your Shoppers Better

Who exactly is the customer who purchases through different channels? Here are 5 customer types of multi channel retailing!

Let’s face it – customers are excited about shopping and they are pretty independent of where they will go or do next. They can go to the social media networks, to the internet shop, or in the brick-and-mortar store. Who knows? With shoppers becoming more experienced with shopping online, retailers need to think of a solid multi channel or cross channel strategy. The sales initiation, the search for product information, and the sales motivation usually take place in other channels and not in the actual purchase.

According to experts, one thing cannot be done without the other. There are some customers who are quite happy to get in-house tips and later shop online, there are other customers that like to inform themselves online and then purchase in the brick-and-mortar store. Very often, the internet helps us find and discover the best offer.

This development brings lots of opportunities for all retailers of all niched. The businesses should find out how to reach their target group with various sales channels so they can attract new customers and keep them coming back in the future. A very important element here is the emotional relationship or connection of online customers and their preferred online store.

There are 5 customer types of multi channel retailing you should know about:

1. Traditional shoppers – These shoppers are service-oriented pensioners or retirees who like to spend time shopping. This type of buyers shops in physical stores and they are usually not interested in changing their shopping behavior or habits or possibly learn to shop online. These customers represent a big part of the total sales and are usually well situated.

2. Simplistic shopping minimalist – These are people who don’t like or enjoy shopping. These people prefer shopping as quickly as possible, as easy and stress free and at low prices. They hate crowds or more people in one place and they usually shop online. A lot of these shoppers are comparison customers and hey research and analyze carefully every deal, every promotion, and every offer until they find the best one. This is a small group of buyers but they certainly are with relatively high income.

3. Mainstream offline buyers – This type of customers spend a lot of time on the internet, however, they buy only occasionally. They like having fun with people, mostly friends and they like to buy more in physical stores. The mainstream offline buyers are quite price sensitive and they are interested in learning how to shop and save money at the same time. This type of buyers is the largest group of buyers and they represent the biggest purchasing power.

4. Efficient multi channel shoppers – This group usually purchases online as the opening hours of stores are sometimes impossible to fit into their stressful and hectic lifestyle. Sometimes, if they have time, they also purchase in physical stores. These shoppers are focused while shopping which means shopping is a functional activity for them. These shoppers know exactly what they want to buy and are not interested in looking at other offers.

5. Well-off shopping enthusiasts – This is an economically established group of people that has possible the highest household income. This group of buyers prefers frequent shopping online, as well as, shopping in physical stores. They are looking for high-quality items and the price is not so important. These customers are usually looking and purchasing popular brands. Once they will found a suitable brand, the will stick to it.

Who is your customer? How do they purchase your products? Share your experience in the comments below.

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