Let’s face it – customers are excited about shopping and they are pretty independent of where they will go or do next. They can go to the social media networks, to the internet shop, or in the brick-and-mortar store. Who knows? With shoppers becoming more experienced with shopping online, retailers need to think of a solid multi channel or cross channel strategy. The sales initiation, the search for product information, and the sales motivation usually take place in other channels and not in the actual purchase.
According to experts, one thing cannot be done without the other. There are some customers who are quite happy to get in-house tips and later shop online, there are other customers that like to inform themselves online and then purchase in the brick-and-mortar store. Very often, the internet helps us find and discover the best offer.
This development brings lots of opportunities for all retailers of all niched. The businesses should find out how to reach their target group with various sales channels so they can attract new customers and keep them coming back in the future. A very important element here is the emotional relationship or connection of online customers and their preferred enterprise ecommerce.